Vision
To foster the youth to be qualified human resource in management fields for every organization, especially to nurture the youth to become ethical global market leaders and entrepreneurs striving for sustainability and inclusive growth of our community.
Mission
To provide a high-quality education in marketing management in order to create future leaders of market economy.
Objectives
- To understand the rules, policies and principles of management and to create future careerist in all respective roles of managerial sector
- To manage systematically and promote public sector by nurturing and developing human resources with management skills
- To obtain socio-economic development for our society through sound management
Syllabus and Degree Offering
B.BSc (Marketing Management)
First Year(Semester I)
| Name of Module |
Module No. |
|---|
| မြန်မာစာ |
မ ၁၀၀၁ |
| Business English |
C BE 1001 |
| Mathematics |
C Math 1001 |
| Basic Statistics |
C Stats 1101 |
| Fundamentals of Social Enterprises |
Co-op 1101 |
| Principles of Business Studies |
C Mgt 1101 |
| Aspects of Myanmar |
AM 1001 |
First Year(Semester II)
| Name of Module |
Module No. |
| မြန်မာစာ |
မ ၁၀၀၂ |
| Business English |
C BE 1002 |
| Fundamentals of ICT |
C ICT 1001 |
| Introduction to Geography |
C Geog 1001 |
| Principles of Economics |
C Eco 1101 |
| Business Accounting |
C Com 1101 |
| Aspects of Myanmar |
AM 1002 |
Second Year(Semester I)
| Name of Module |
Module No. |
|---|
| Business English |
C BE 2001 |
| Computerized Managerial Decision Modeling |
C ICT 2002 |
| SMEs and Microfinance |
Co-op 2002 |
| Marketing Management |
C Mgt 2101 |
| Organizational Behavior |
C Mgt 2102 |
| Money, Banking and Finance |
C Eco 2004(Elective) |
| Managerial Economics |
C Eco 2005(Elective) |
Second Year(Semester II)
| Name of Module |
Module No. |
|---|
| Business English |
C BE 2002 |
| Business Mathematics |
C Math 2001 |
| Applied Statistics |
C Stats 2003 |
| Business Ethics |
C Mgt 2103 |
| New Product Development |
C Mgt 2104 |
| Financial Accounting |
CCom 2003(Elective) |
| Entrepreneurship and Small Business Management |
CMgt 2001(Elective) |
Third Year(Semester I)
| Name of Module |
Module No. |
|---|
| Business English |
C BE 3001 |
| Development Economics I |
C Eco 3003 |
| Retail Management |
C Mgt 3101 |
| Consumer Behavior |
C Mgt 3102 |
| Operations Management |
C Mgt 3103 |
| Regression Analysis(Elective) |
C Stats 3003 |
| Corporate Social Responsibility(Elective) |
C Mgt 3001 |
Third Year(Semester II)
| Name of Module |
Module No. |
|---|
| Business English |
C BE 3002 |
| Brand Management |
C Mgt 3104 |
| Management Information Systems |
C Mgt 3105 |
| Financial Management |
C Mgt 3106 |
| Social Entrepreneurship (Elective) |
Co-op 3003 |
| Performance Management(Elective)
|
C Mgt 3002 |
| Business Law I(Elective) |
C Law 3001 |
| Statistical Package and Data Analysis(Elective) |
C ICT 3002 |
Fourth Year(Semester I)
| Name of Module |
Module No. |
|---|
| Research Methodology |
C Stats 4004 |
| Strategic Management |
C Mgt 4101 |
| Human Resource Management |
C Mgt 4102 |
| Service Marketing |
C Mgt 4103 |
| eMarketing (Elective) |
C Mgt 4001 |
| Project Management (Elective) |
C Mgt 4002 |
| Intermediate Financial Accounting (Elective) |
C Com 4003 |
Fourth Year(Semester II)
| Name of Module |
Module No. |
|---|
| Marketing Planning |
C Mgt 4105 |
| Marketing Research |
C Mgt 4106 |
| Marketing Communications |
C Mgt 4107 |
| Leadership in Organizations |
C Mgt 4108 |
| Natural Resource Economics |
C Eco 4009 |
| ICT in Business |
C ICT 4002 |
| Social Responsibility in Social Enterprises |
Co-op 4003 |
| Business Law II |
C Law 4001 |
*It is requirement to submit Term Paper.*
Diploma in Marketing Management (PGDMM)
Second Year(Semester I)
| Name of Module |
Module No. |
| Business English |
C BE 2001 |
| Computerized Managerial Decision Modeling |
C ICT 2002 |
| SMEs and Microfinance |
Co-op 2002 |
| Money, Banking and Finance |
C Eco 2004 |
| Marketing Management |
C Mgt 2101 |
| Organizational Behavior |
C Mgt 2102 |
| Advertising and Promotion |
C Mgt 2105 |
Fourth Year(Semester II)
| Name of Module |
Module No. |
| Business English |
C BE 2002 |
| Business Mathematics |
C Math 2001 |
| Applied Statistics |
C Stats 2003 |
| Business Ethics |
C Mgt 2103 |
| New Product Development |
C Mgt 2104 |
| Sales Management |
C Mgt 2106 |
| Elective |
* |
Elective Courses(Any One)
| Name of Module |
Module No. |
| Financial Accounting |
C Com 2003 |
| Entrepreneurship and Small Business Management |
C Mgt 2001 |
Post Diploma in Marketing Management (PGDMM)
Semester I
| Name of Module |
Module No. |
| Advanced Marketing Management |
C Mgt 5101 |
| Strategic Sales Management |
C Mgt 5102 |
| Ethics for Marketing Management |
C Mgt 5103 |
| English for Business Communication |
C BE 5001 |
| Microeconomics I |
C Eco 5002 |
Semester II
| Name of Module |
Module No. |
| Advanced Customer Relationship Management |
C Mgt 5104 |
| Advanced New Product Development |
C Mgt 5105 |
| Integrated Marketing Communications |
C Mgt 5106 |
| IT for Marketing |
C ICT 5003 |
| Management Accounting I |
C Com 5001 |
| Project Paper |
- |
Method of Assessment
| Description |
Percentage |
| 1. Written Examination |
70% |
| 2. Presentation and Discussion |
10% |
| 3. Assignment and Tutorial |
10% |
| Total |
100% |