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Departments | Department of Management Studies

Vision

To foster the youth to be qualified human resource in management fields for every organization, especially to nurture the youth to become ethical global market leaders and entrepreneurs striving for sustainability and inclusive growth of our community.

Mission

To provide a high-quality education in marketing management in order to create future leaders of market economy.

Objectives

  • To understand the rules, policies and principles of management and to create future careerist in all respective roles of managerial sector
  • To manage systematically and promote public sector by nurturing and developing human resources with management skills
  • To obtain socio-economic development for our society through sound management


Syllabus and Degree Offering
B.BSc (Marketing Management)


First Year(Semester I)
Name of Module Module No.
မြန်မာစာ မ ၁၀၀၁
Business English C BE 1001
Mathematics C Math 1001
Basic Statistics C Stats 1101
Fundamentals of Social Enterprises Co-op 1101
Principles of Business Studies C Mgt 1101
Aspects of Myanmar AM 1001

First Year(Semester II)
Name of Module Module No.
မြန်မာစာ မ ၁၀၀၂
Business English C BE 1002
Fundamentals of ICT C ICT 1001
Introduction to Geography C Geog 1001
Principles of Economics C Eco 1101
Business Accounting C Com 1101
Aspects of Myanmar AM 1002

Second Year(Semester I)
Name of Module Module No.
Business English C BE 2001
Computerized Managerial Decision Modeling C ICT 2002
SMEs and Microfinance Co-op 2002
Marketing Management C Mgt 2101
Organizational Behavior C Mgt 2102
Money, Banking and Finance C Eco 2004(Elective)
Managerial Economics C Eco 2005(Elective)

Second Year(Semester II)
Name of Module Module No.
Business English C BE 2002
Business Mathematics C Math 2001
Applied Statistics C Stats 2003
Business Ethics C Mgt 2103
New Product Development C Mgt 2104
Financial Accounting CCom 2003(Elective)
Entrepreneurship and Small Business Management CMgt 2001(Elective)

Third Year(Semester I)
Name of Module Module No.
Business English C BE 3001
Development Economics I C Eco 3003
Retail Management C Mgt 3101
Consumer Behavior C Mgt 3102
Operations Management C Mgt 3103
Regression Analysis(Elective) C Stats 3003
Corporate Social Responsibility(Elective) C Mgt 3001

Third Year(Semester II)
Name of Module Module No.
Business English C BE 3002
Brand Management C Mgt 3104
Management Information Systems C Mgt 3105
Financial Management C Mgt 3106
Social Entrepreneurship (Elective) Co-op 3003
Performance Management(Elective) C Mgt 3002
Business Law I(Elective) C Law 3001
Statistical Package and Data Analysis(Elective) C ICT 3002

Fourth Year(Semester I)
Name of Module Module No.
Research Methodology C Stats 4004
Strategic Management C Mgt 4101
Human Resource Management C Mgt 4102
Service Marketing C Mgt 4103
eMarketing (Elective) C Mgt 4001
Project Management (Elective) C Mgt 4002
Intermediate Financial Accounting (Elective) C Com 4003

Fourth Year(Semester II)
Name of Module Module No.
Marketing Planning C Mgt 4105
Marketing Research C Mgt 4106
Marketing Communications C Mgt 4107
Leadership in Organizations C Mgt 4108
Natural Resource Economics C Eco 4009
ICT in Business C ICT 4002
Social Responsibility in Social Enterprises Co-op 4003
Business Law II C Law 4001

*It is requirement to submit Term Paper.*


Diploma in Marketing Management (PGDMM)
Second Year(Semester I)
Name of Module Module No.
Business English C BE 2001
Computerized Managerial Decision Modeling C ICT 2002
SMEs and Microfinance Co-op 2002
Money, Banking and Finance C Eco 2004
Marketing Management C Mgt 2101
Organizational Behavior C Mgt 2102
Advertising and Promotion C Mgt 2105

Fourth Year(Semester II)
Name of Module Module No.
Business English C BE 2002
Business Mathematics C Math 2001
Applied Statistics C Stats 2003
Business Ethics C Mgt 2103
New Product Development C Mgt 2104
Sales Management C Mgt 2106
Elective *

Elective Courses(Any One)
Name of Module Module No.
Financial Accounting C Com 2003
Entrepreneurship and Small Business Management C Mgt 2001

Post Diploma in Marketing Management (PGDMM)
Semester I
Name of Module Module No.
Advanced Marketing Management C Mgt 5101
Strategic Sales Management C Mgt 5102
Ethics for Marketing Management C Mgt 5103
English for Business Communication C BE 5001
Microeconomics I C Eco 5002

Semester II
Name of Module Module No.
Advanced Customer Relationship Management C Mgt 5104
Advanced New Product Development C Mgt 5105
Integrated Marketing Communications C Mgt 5106
IT for Marketing C ICT 5003
Management Accounting I C Com 5001
Project Paper -

Method of Assessment
Description Percentage
1. Written Examination 70%
2. Presentation and Discussion 10%
3. Assignment and Tutorial 10%
Total 100%

Departments

  • Department of Commerce
  • Department of Co-Operative Studies
  • Department of Economic Studies
  • Department of Management Studies
  • Department of Statistics Studies
  • Department of Myanmar
  • Department of English
  • Department of Mathematics
  • Department of ICT
  • Department of Economic Geography
  • Department of Law

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